From staff reports
Published: Wednesday, October 28, 2009 at 3:15 a.m.
Although newspaper circulation numbers are down nationwide, a journal that covers the industry says the Herald-Journal’s combined print and online audience increased in the past year.
Citing “data provided by Scarborough Research on behalf of the Audit Bureau of Circulations,” Editor & Publisher said Monday the Herald-Journal’s average print audience for the previous seven days combined with average online audience for the previous 30 days averaged 255,322. That figure represented a 10.9 percent increase – the fourth largest nationwide – over the same time span from 2008.
“We try to give our readers online and in print the information they need and the stories that interest them,” Herald-Journal Executive Editor Mike Smith said. “I take the growth in our audience as a measure of success in that effort. I attribute that success to all the reporters, photographers and editors in our newsroom.”
Luzerne County Newspapers in Wilkes-Barre, Pa., had the largest percent increase at 14.6 after its combined audience rose to 234,989. The (Greensburg, Pa.) Tribune-Review increased 13.6 percent to 804,035, the Tampa (Fla.) Tribune increased 11.4 percent to 1.4 million, and the South Florida Sun-Sentinel (Fort Lauderdale, Fla.) increased 9.4 percent to 364,564.
The data was part of a recent report by the Audit Bureau of Circulations that showed a 10.6 percent drop in average print circulation at 379 papers nationwide between April and September, compared to that span from 2008.